ASSIGNMENT
“Furniture system for library facilities.
Plywood production, medium-high level.
Reception, reading desks, computer desks and storage shelving and furniture.”
DEVELOPMENT PROCESS
“The client’s interest was focused on storage systems, simple desks and other elements without much personality, which normally accumulate a high number of sales. Our suggestion was to accompany them with more unique elements to give the ensemble a bit of character (reading desk, reception, stand, book cart, etc.). This strategy leads to positioning that matches the end consumer, architects, and decorators, in this case.”
SOLUTION
“Out of all the elements, the Lorca reading desk is an iconic piece that commercially reinforces the entire product.
So much so, in fact, that the client decided to develop it to create an office furniture line based on it.”
CREDITS
AWARDS AND HONOURS
The Lorca desk was selected as finalist for the FAD awards.
OTHER CASES OF SUCCESS
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