CASES OF SUCCESS

REDESIGNING AN INTERNATIONAL SHOE BRAND

CLIENT

El Naturalista

YEAR

2014

SERVICE

Graphic design

SPECIALTY

Corporate identity

ASSIGNMENT

To meet the needs of a stage, where the company is making an attempt to renew itself and improve, without losing hold of its essence.

The symbol is a frog, and it should continue to be so.

Green, but a little less eco and a bit more technological.

Better product application, both aesthetically and technically.

International implementation.

DEVELOPMENT PROCESS

Vuelta a los orígenes. (Back to the Roots.)’The importance of knowing where we come from.

The kick-off point for the Design project, both formally and conceptually, is how amphibians were portrayed in ancient civilisations.

Vuelta a los orígenes (Back to the Roots).’

After an in-depth analysis of this animal’s symbology and the different ways it was portrayed over the course of history, we found a huge capacity for the abstract in our most distant ancestors, with formal solutions which, as paradoxical as it may seem, are very modern“.

SOLUTION

The new frog is the result of deconstruction the previous symbol.

It is the sum of 4 “Ns,” which, arranged in a structure like the one used in ancestral symbols, make up a frog.

The letter “N” becomes the main character, portraying the four legs.

Including it as a constructive element within the symbol helps to make it memorable.

CREDITS

Creative management and Graphic design:
Angélica Barco Fernández

AWARDS AND HONOURS

Anuaria Award 2016 for the best product or service brand

OTHER CASES OF SUCCESS

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